RECONSTRUCTING CONTRACT LAW: ADDRESSING IMBALANCES AND ETHICAL CHALLENGES IN MODERN COMMERCIAL TRANSACTIONS
Keywords:
Consumer protection, contract law, digital economy, e-commerce, data privacy, algorithmic pricing, fair trade practices.Abstract
The rapid growth of Indonesia's digital economy has significantly transformed consumer-business interactions, particularly with the rise of e-commerce platforms. As digital platforms like Tokopedia, Shopee, and Go-Jek dominate the market, there are growing concerns about consumer exploitation, pricing manipulation, and data privacy violations. Despite the existence of consumer protection laws, such as Law No. 8 of 1999 on Consumer Protection and Law No. 7 of 2014 on Trade, these regulations fail to fully address the unique challenges posed by the digital economy. This study critically examines the gaps in Indonesia's current consumer protection laws and proposes reforms to create a more transparent and equitable digital marketplace. By integrating global best practices and focusing on ethical trade practices, this research highlights the importance of algorithmic transparency,fair pricing, and data protection in the digital economy. The study concludes that a legal reconstruction is necessary to ensure that consumer rights are protected and that businesses operate fairly in the digital age.
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